Please join Senior Business Counselor, and Adjunct GMU Professor George Siragusa, as he guides you through a step-by-step process of building your Value Proposition Design which is invaluable to startups, early stage companies, growth, or even mature businesses!

The Value Proposition Design (VPD) is a framework that enables businesses to develop and solidify their foundational ideas for how they will create, communicate, deliver and then extract marketplace value for a differentiated product or service intended to solve a specific problem aligned with a specific customer need while delivering tangible benefits, for an intended potential customer segment in a domain space or industry sector. It lives inside something called the Business Model Canvas, another important foundational business framework.

The VPD is absolute “ground zero” thinking for:

Entrepreneurs with ideas for a product or service business

Early stage companies

The VPD is critical formative thinking for:

New business ventures

Growth businesses

The VPD is valuable for:

Businesses considering a “pivot” in some aspect of their business

Mature businesses looking to expand or grow their offerings or markets

The VPD will:

help clients understand how they can create enduring personal value with your products

lower your cost of customer acquisition and retention

avoid wasting your scarce resources of time and money

Upon completion of this NO-COST webinar you should be able to:

Become familiar with the definition of a Value Proposition Design and why it is considered such a “bedrock principle” for any business venture

Understand 3 specific benefits VPD brings to your business

See how it is one of the very first actions you should take to begin forming your ideas around a product or service you believe to be a viable business

Understand the relevance of the Value Proposition Design (VPD) to your business

Become familiar with the 8 steps to building / refining a VPD for your business

See a list of 10 characteristics of a great Value Proposition Design

Become familiar with the ways in which the VPD can impact and inform your communication tactics and strategy

Follow a “use case” to help illustrate how the VPD can inform your marketing strategy

Answer your specific questions about VPD along during the webinar

THERE IS NO COST to ATTEND; but REGISTRATION IS REQUIRED.

Speaker: George Siragusa – Senior Business Advisor, Mason SBDC, Adjunct Professor, George Mason University teaching Entrepreneurship for Engineers at the School of Engineering, and Senior Mentor for 3 area Startup Venture Accelerators

Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development and Tourism & Prince William Chamber of Commerce

Cancellation Policy: Contact the Center regarding cancellation earlier than 24 business hours prior to event. Kindly email – [email protected] (preferred) or call 703-261-4105 to notify the team.

Special Instruction: This live webinar will be presented via Zoom. Webinar access details (Zoom invitation) will be provided after registration.