Virginia SBDC – Craft Beverage Assistance
Craft Beverage Assistance (CBA) program services are designed to promote sustainable growth and resilience among Virginia-based alcohol producers, from start-ups to established and expanding companies.
About
Craft Beverage Assistance (CBA) program services are designed to promote sustainable growth and resilience among Virginia-based alcohol producers, from start-ups to established and expanding companies.
Market Analysis
- SBDC clients can receive assistance on a diverse range of topics related to their approach to market, from brand positioning and pricing strategy to channel mix and customer segmentation.
Sales Strategy
- In the increasingly competitive drinks market, companies need to have a well-articulated approach to sales that emphasizes their strengths and responds to market conditions. CBA can help businesses craft a sales strategy that matches its goals and ambitions.
Back-of-House Operations
- No matter the stage or scale, every craft beverage producer should strive to have efficient operational practices in place for all critical components of its business. CBA provides guidance on the proper development and implementation of internal procedures: staffing, production planning, growth management, and beyond.
Distribution & Logistics
- For any company selling through third-party wholesalers, a well-designed and executed distribution plan is critical to long-term success; this is doubly true for producers operating within the three-tier system. CBA helps companies to maximize performance through sound distribution and logistics practices.
Marketing & Promotion
- In order to command the attention of retailers and consumers alike, beverage producers must develop compelling marketing plans. CBA can help companies better articulate their products’ value and drive sales through brand positioning, event programs, and promotional material development.
Expansion & Exports
- CBA is prepared to help companies grow into new markets. Domestically, businesses can learn about the sales environment and regulatory regimes of target markets. Companies interested in international opportunities can learn more about exporting by requesting access to the Craft Brewery Export Guide. When ready, they can take advantage of the joint resources of CBA and the International Business Development program.
Services Provided
Manufacturing, Technology, Life Sciences Development
- Manufacturing Development
- Small Scale Manufacturing
Marketing and Sales
- Market Research
Operations and Logistics
- Freight and Distribution
Product Development
- Product Assembly and Packaging
- Product Design and Development
Regulatory Compliance
- Government Requirements
Technical Assistance / Support Services
- Marketing
Contact Information
Chris Van Orden
Chris Van Orden
Address
10306 Eaton Place
Suite 180
Fairfax, VA 22030
10306 Eaton Place
Suite 180
Fairfax, VA 22030
Phone
(703) 277-7703
(703) 277-7703
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